New York: Random House, 1967. First. hardcover. Photographic & other illustrations. 4to, black & white pictorial cloth. N.Y.: Random House, (1967). First Edition. fine / near fine.
Inscribed on the half title - " Cordial regards from Marshall McLuhan. McLuhan's work is viewed as a cornerstone of media theory as well as having practical applications in the TV and advertising industries. This, his most entertaining and provocative book has become a cult classic. Signed copies are very rare. This is a pristine copy, with the original $10.95 price on the dust wrapper. There is a small chip on the upper edge of the wrapper, repaired on the verso with tape so as to be barely discernible.