New York: 1940. unbound. Fine content one-page letter, 10.5 x 7.25 inches, on "American Institute of Public Opinion" letterhead, 110 East 42nd Street, New York, October 9, 1940. In this letter, Gallup offers statistical information in regards to public opinion and war remedies, in part: "We were all amazed at the number of people who believe that your own idea, 'Union Now', offered the best solution. As early as January this year a sizable number of persons had accepted your views. We have made no further test on this subject but I presume that the number has grown from the time this early test was made." Usual folds and a paperclip impression near the top left corner; very good(+) condition.
American pioneer of survey sampling techniques and inventor of the Gallup Poll, a successful method of survey sampling for measuring public opinion. In 1940 Gallop experimented with statistics in an effort to shape American public opinion in favor of entry into World War II.