New York: Vanguard, 1951. hardcover. Numerous black and white illustrations throughout. 157pp. Short slim 4to, gilt-stamped navy blue cloth, d.w. New York: Vanguard Press, (1951). Limited hardbound edition of this "underground" classic, McLuhan's first book. One corner is very slightly bumped, otherwise a fine copy in a very good(+) dust wrapper. very good(+).